Mary

Freelance

Performed lead generation and account management for various small businesses

ABS-CBN iConnect Convergence

Drove iConnect’s client acquisition strategies (lead generation, networking, content marketing). Led social media marketing, email marketing, analytics & reporting.

ABS-CBN

Identified profitable business opportunities and closed new business deals to help transition ABS-CBN from a media network to a digital storytelling company. Managed partner relationships and monitored deliverables to improve business performance.

TBWA\SMP Advertising

Led some of the advertising agency’s major accounts and managed multiple client relationships from different industries (Telco, Manufacturing, Personal Care, etc.). Identified client challenges, prepared cost proposals, and led agency pitches in collaboration with different teams (Strategy, Creative, Digital, Production). Ensured that client deliverables and day-to-day operational requirements are met (Digital, ATL, BTL). Managed and trained a team of Account Managers.

Make Technology, Inc./Ace Saatchi & Saatchi

Managed the local and international markets of Make Technology, the digital arm of the advertising agency Ace Saatchi & Saatchi. Generated revenue by offering UX/UI Design, Website Development, and Mobile App Development services. Performed relationship management for clients in Health, Banking, Tech, Real Estate, and Automobile industries. Aided the company in achieving its ISO Certifications: 27001 (Information Security Management Systems) and 9001 (Quality Management Systems). Managed a cross-functional team of digital strategists, UX designers, developers, and project managers.

Interactive Digital Out-of-Home (IDOOH)

Developed strategic content and built B2B partnerships for IDOOH, Asia Pacific’s award-winning in-vehicle out-of-home platform. Developed content calendars to help boost product interaction and help generate sales. Worked with 3rd party vendors to support the product team and strengthen market penetration using digital initiatives, creative marketing services, gamification, and other lead generation efforts.

[contact hidden]

Led digital marketing, business development, and online solutions for the top Philippine online news website, [contact hidden]. Responsible for leading a cross-functional team of writers, editors, graphic designers, developers, and web analysts in executing content-driven projects that generate revenue. Spearheaded [contact hidden]’s digital innovation and launched its web app and mobile apps.

Digital Room

Handled digital marketing, content writing, SEO, and online reputation management for different client partners. Executed foundational SEO tasks including keyword research, link building, and technical audits. Managed social media pages and content calendars.

University of the Philippines Diliman