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Riris
Sr. Art Director
Member since September 26, 2026
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Profile Description
Creative strategist with 10+ years developing campaign platforms for global and national brands. I've built campaigns for Samsung, McDonald's, Nestlé and ABC Heinz, work that's reached tens of millions of people, including one strategy Samsung's Global HQ took international. I'm most useful early, when a brief is still a vague business problem and someone needs to find the human reason underneath it. I've also spent two years working remotely for clients in the US and Australia.
Portfolio: [contact hidden]
Skills
Creative Strategy & Concept Development(10 years)
Campaign Platform Development(10 years)
Consumer & Cultural Insights(10 years)
Behavioral Insights(10 years)
Creative Direction(10 years)
Integrated 360 Campaign Direction(10 years)
Cultural Localization & Market Adaptation(10 years)
Brand Positioning(10 years)
New Business Pitch Development(10 years)
Async & Distributed Team Collaboration(10 years)
Overview
Employment Preference
Full-time
Desired Compensation
Hourly: $22
Monthly: $3,810
Yearly: $45,760
Hours per Week: 40
Basic Information
Country
Indonesia
Career
Experience
Sr. Art Director
May 2022 – PresentAmbilhati
Samsung, Bogasari, myBCA, Downy, GrabFood, Frank & Co. Developed consumer segmentation framework, repositioned A-series, contributed to "Awesome Intelligence" strategy, managed brand ambassador integration, and led Bogasari brand refresh.
Art Director
Mar 2019 – May 2022Leo Burnett
McDonald's, ABC Heinz, Nestle Dancow, Arnott's, Marlboro, Frestea, Sprite, Telkomsel, IndiHome, Biskuat, Visa, L'Oreal. Contributed to McDonald's 30th Anniversary campaign, ABC Heinz "Sambalogy", and other campaigns.
Senior Lead Designer (Part-Time)
Aug 2017 – Mar 2019The Bramble Company
Managed brand identity across USA and Indonesia markets, led creative production, and mentored a team of designers.
Graphic Designer
Jul 2018 – Feb 2019Havas Worldwide
Developed branding strategies and campaign visuals for major Indonesian enterprises.
Graphic Designer
Nov 2015 – Jul 2018MullenLowe Group
Contributed to brand launch of Yuzu Tea and supported branding and promotional strategy for FMCG, beauty, and telecommunications brands.
Freelance Designer
Apr 2017 – May 2018Sprout Online
Produced digital and social content and brand campaigns for Australian-based clients.
Education
Bachelor's Degree, Visual Communication Design
2010 – 2015Institut Teknologi Nasional (ITENAS)
Languages
Indonesian
Native
English
Advanced
Certifications
Digital Marketing
MANA ClassInstagram Analytics
MANA ClassJournalistic Writing
Kompas GramediaContact & Links
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